Using Images To Make Successful Facebook Ads

This post is part of a series titled “How To Use Facebook Ads For Small Business”.

Cut through the clutter and distraction with unique and compelling images and graphics.

People are distracted. Sometimes even the most compelling and engaging post won’t get noticed if it doesn’t have a great visual to go along with it.

Scroll through your own newsfeed and see what images make you stop. Why did it make you stop? Was there something unusual? Something familiar? Something that seemed out of place?

There’s no single way to make an image that will resonate with your audience, but there are a few rules that you can follow to help get you on the right track.

Be unique

Show your subject from a new angle, show a new use for a product, or emphasize a detail that hasn’t been highlighted before.

Be local

Your audience is inundated with imagery from big, national brands. Show them the local connection you already have by showing products in their world.

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Convey a relevant message

Your image should work hand in hand with the text of your post to engage your audience. If your image is something your audience will not just like, but want to share, you’ve done your job. Think about holidays, local events, or other topics that will be relevant to your audience during your campaign.

Have a single point of focus

No wide angle shots of an entire display, or busy backgrounds. If you’re highlighting a product, make sure you showcase the product without distractions. If you try to show too much, you end up emphasizing nothing at all.

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Use text sparingly

There are countless examples of images that use text successfully, but just as many that fail miserably. If your message works in an image with text, use text around the edges in areas where it will be legible, and don’t overpower the image with text.

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Show personality, but be professional

The more of a local, human face you can put on your store, the more you will connect with your local, human audience. Show your hardworking employees doing what they do best, and don’t feel the need to be formal. That said, you are still representing your business, and you want to make sure you don’t post anything that could offend or cast the business in a bad light. If you aren’t sure whether something is appropriate, it’s probably not.