Small Business Marketing Consulting
Specializing In SEO, Search Engine Marketing, Web Design, Content Creation, Social Media Marketing and PPC Strategies
Powers Business Solutions specializes in small business marketing consulting. Our focus is on internet marketing. Specifically things like search engine optimization(seo), search engine marketing(sem), content marketing, and social media marketing. We’ve been known to incorporate more traditional marketing techniques too – like direct mail, web to print marketing, and print advertising – when the situation calls for it. We use the most cost effective techniques to drive more customers to our small business clients.
If you’re here, there’s a good chance that you have a problem. Maybe your website is out of date. Maybe you’ve been losing customers to your competition. Maybe you’ve been spending money on the same old types of advertising and you’re unhappy with the results. Whatever marketing problems you’re facing…relax. There’s always a solution. In fact, there’s probably more than one solution. The trick is picking the right solution.
There is no EASY way to tell. Each industry brings unique audiences, competition, problems and opportunities. Odds are good that you might need a combination of solutions. A well designed website that helps you communicate more effectively with existing customers? Analytics that help you better understand where your website traffic is coming from? Perhaps some on-page search engine optimization combined with link building strategies to put your business at the top of Google organic search results? Maybe even some pay-per-click advertising that targets the fans of your competitors’ Facebook pages? After analyzing your marketing situation, we’ll help you pick a destination, map out a plan, and pick the right marketing vehicles to you to your destination.
Recent Web Design Projects
SEO: Developing A Search Strategy
Q: What Do You Do When You Need To Find A Product or Service Provider?
The answer almost always involves a search engine. On our iPads, iPhones, desktops…we search constantly and use the information that we find in these searches to make purchase decisions. Inc.com wrote an article a little while back saying that 86% of consumers said that search engines played a VERY important role in the buying process. If you haven’t checked to see where your site ranks in Google for the products and services that you sell…go ahead and do that now. Seriously. Upon a new browser window, think like one of your ideal customers and start googling…we’ll hold tight. Were you happy with the results? Did you see your competitors? Would you like to have a plan for seeing your business in the those top Google results? Give us a call. Send us a message. We love talking about marketing.
An SEO / SEM Case Study
Independent SAAB, Volvo and MINI dealer in Rockville, MD
We started working with Scandinavian in December of 2010. The goal was to improve site ranking in Google search results for between forty and fifty keywords. We did a lot of on-page search engine optimization and link building. We created a Facebook page and incorporated some targeted local ppc advertising. We increased exposure with some local online advertising. We held (and sponsored) events offline to help drive traffic back online. And we measured everything. We measured the success of the campaign by a number of factors including organic search traffic to the site, new monthly customers and how much those new customers spent. We took that data and compared it with the data from before we started working together. And the results as of May 10, 2012…
For the period January 1st, 2012 – April 30th, 2012 compared to January 1st, 2010 – April 30th, 2010
- New Customers Increased 200% from 34 in 2010 to 102 in 2012
- Google Organic Search Traffic Increased by 84%
- New Customer Sales Increased by 273%
The List Of Services We Provide
Search Engine Optimization, Search Engine Marketing, Social Media Marketing, & Website Design
Powers Business offers professional web design services for small businesses that are interested in improving their online presence. If your small business has a website that you’ve been meaning to update (since 2005), we can help. If you’ve been meaning to build a website for your small business but never seemed to find time to actually do it, we can help. Our web design services are reasonably priced and sure to help grow your business’ bottom line.
With all the talk about Social Media it becomes hard to understand how to integrate social media – not to mention email marketing, online advertising, search engine optimization – into your small business’ every day operations. Whether your business has an online presence or not, the odds are good that your customers and your competitors do. If you haven’t thought clearly about how your business interacts with customers online – and created a plan to improve, measure and grow those communications every day – we can help.
If you’re looking for letterhead, brochures, business cards, or direct mail -just designed, designed and printed, or even just printed, Power Business can help. Our experience designing and coordinating the printing of marketing materials like catalogs, large format graphics, banners, billboards, and even product packaging, will help to provide you with a print design piece that is professionally designed for the best possible price.
Types of Websites
We’ve Worked On Recently:
- Small Business Websites
- Charity Websites
- Jewelry Websites
- Real Estate Websites
- Automotive Websites
- Restaurant Websites
Types of Internet Marketing Projects
We’ve Worked On Recently:
- Social Media Campaigns
- Facebook Advertising
- Google PPC Advertising
- Landing Page Creation
- SEO Service for small businesses
- Search Engine Marketing
- Event Promotion
- Email Marketing
Some Of Our Past & Current Clients
Maryland Wedding Photography
I’ve had the pleasure of knowing Don for 15+ years and working with him professionally on a number of different marketing and photography related projects. I can’t recommend him highly enough.
Fashion & Jewelry Photography
Nicole and I worked together for a couple of years and stayed in contact while heading off in separate freelance careers. Her Flickr stream and Facebook updates are chock full of impressively diverse photography and graphic design.
Maryland Print & Promotional Marketing
I’ve known Tom Cook for a number of years and you won’t find a nicer promotional print guy in the entire state of Maryland than Tom. I’ve worked with Tom on a number of different projects including some web-to-print projects.