FAcebook Custom Audience Targeting
This post is part of a series titled “How To Use Facebook Ads For Small Businesses”.
“The aim of marketing is to know and understand the customer so well the product or service fits her and sells itself.”
Peter F. Drucker, world-renowned management expert
Determine Ideal Audiences for your Campaigns by Creating Buyer Personas
With your goal in place you should have a rough idea of who you’ll need to reach in order to achieve your goal. We want define that target audience as clearly as possible. This will likely involve looking to some of your best existing customers’ demographics, such as gender, age, geographic location, and household income. We’re going to use the concept of a Buyer Persona to help you determine your audience.
What Is A Buyer Persona?
Hubspot, a leading inbound marketing provider, defines a Buyer Persona like this:
“Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.”
We’re going to create a basic buyer persona using an actual customer – your best customer. Think of a customer that is passionate about shopping with you and does so frequently. Use the interview-style questionnaire below to get started. Don’t get hung up too much on any individual question. If you don’t know the answer, skip it and come back to it later.
By now you’ve created a clear and defined S.M.A.R.T. goal and a Buyer Persona for your ideal customer. The next step will be creating a post that will engage your audience.