Online Marketing: What Should You Measure?
There are plenty of articles out there that tell you why you need to implement online marketing into your strategy. By now, you have had every single online marketing tactic beaten into your brain. Some of these articles may have even told you that you need to measure your metrics so that you know just how successful your online marketing …
SEO For Startups In 10 Minutes
Google recently posted a video on their Webmaster blog that quickly covers SEO techniques for startups and small businesses that have websites that are less than 50 pages. Maile Ohye, Developer Programs Tech Lead at Google, discusses the following essential SEO tactics: It’s definitely worth watching if you’re a small business owner who’s unfamiliar with SEO and you have 10 …
My Code of Ethics
1. I Will Follow The Golden Rule Philosophy 2. I Will Be Honest In All Transactions 3. I Will Forgive Others 4. I Will Be Just, Fair, and Generous 5. I Will Discover And Correct My Weaknesses 6. I Will Slander No Person 7. I Will Think No Destructive Thoughts 8. I Will Conquer The Common Human Tendencies 9. I …
Create Compelling Facebook Content: A Social Media Case Study
Dogfish Head and The Art of Creating Compelling Content This article is the first in a series of posts that shows how Dogfish Head effectively uses social media to communicate and engage with its customers. Using Behind-The-Scenes Images and Videos In the following examples, Dogfish Head uses pictures and YouTube videos to bring their fans up close for an explanation …
Benjamin Franklin’s 13 Virtues
Benjamin Franklin was an interesting man. Founding Father. Scientist. Inventor. Author. Business man. Franklin was committed to self-improvement and developed his own personal road map in a quest for moral perfection. His 13 virtues. I must admit that I had little knowledge of Franklin’s life or accomplishments a year ago. Aside from a foggy memory from grade school that involved …
Search Engine Optimization: Why You Shouldn’t Mess With Google
JC Penney SEO | A Black Hat SEO Mistake From Christmas 2010 Just about three months ago, J.C. Penney ranked at or near the top of organic, or non-paid, search results with Google for terms like “Bedding,” “Dresses,” “Skinny Jeans,” “Home Decor,” and a large number of other search terms. The high placement may have helped J.C. Penney post 2010 …
Develop a Successful Facebook Page
Below is an exceprt of “How to Develop a Successful Facebook Page” written by Mark Ivey for Marketing Profs. The article was orginally written in July of 2009 – and while some of the specifics might be outdated – the overall ideas presented are still relevant. In dealing with small businesses on regular basis, it’s been my experience that a …
The 5 P’s of Marketing
The 5 P’s of Marketing are as important as any part of your business. The 5 P’s of marketing, sometimes referred to in terms of the “marketing mix”, act as categories that help to detail the areas that are important to your business. From a marketing standpoint, each of the “P’s” are the details that you can use to influence …
