Internet Marketing is a Broad Term…That’s Why We Offer Full Service Internet Marketing Packages
Full Service Internet Marketing – Internet marketing can cover all sorts of activities related to your business including search engine optimization, search engine marketing (yes -they are different things),social media marketing, mobile marketing, search engine friendly content creation on a website’s blog, keyword selection and pay-per-click advertising, on-line lead generation, creating a product related on-line community, etc. All of these tools have a role in your small business’ internet marketing tool box. The trick becomes picking the right tool for the job. The common thread is your content. The style of that content’s message and the marketing vehicle that you use to bring that message to your audience is as important as the content itself.
The first place local businesses should start. Search engine optimization(or SEO) can be defined as adjusting the content and structure of your website so that it will be displayed prominently in search engines. Making sure that your website is optimized for search engines is crucial. Focusing on the correct keywords and organizing your content appropriately can mean a substantial jump in organic search traffic to your business’ website. If you are just starting out with search engine optimization, I have some resources to help you better understand how search engines work over on my blog. Or you can always visit my search engine optimization page by clicking below.
Once your website is search engine optimized and you have maximized your search engine results, it is time to move on to search engine marketing. Search engine marketing(or SEM) is the practice of increasing a website’s search engine visibility through the use of paid placement and contextual advertising. Search engine marketing allows you to target the people that are searching for information related to your products or services. This is particularly important for businesses that are targeting keywords that are heavily competitive.
Social Media Marketing
Powers Business Solutions is a full service internet marketing firm based in Columbia, MD. We help small business owners find new customers, nurture leads and increase sales, and improve customer loyalty. We use a variety of internet marketing tools to help you determine where your customers are, how to get a message to them, and how to convince them to buy once the time is right. Full service internet marketing packages begin at $1,500 per month.