Tips to Manage Facebook Ads and Measure Success

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This post is part of a series titled “How To Use Facebook Ads For Small Business”. Our goal is to help an average small business owner understand how to use Facebook ads effectively.

Reviewing the metrics that matter most for your facebook campaigns

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

Seth Godin from Small is the New Big

Once your campaign is started, how will you know if it’s working? Here again, Facebook offers data that’s easy to understand and gives you a clear picture as to whether you’re meeting your goal or whether it’s time to change things up.

To view this data, you’ll need to go into the Manage Your Ad area. Go back to the settings “gear” icon and select Manage Ads. Click on your campaign name, then click the campaign name again until you see this data and graph on your page:

The top line shows you the status of your campaign, which can be either Active, Paused, Completed or Pending. Facebook has an approval process to make sure all ads meet some basic standards before they begin running. Your campaign budget, duration and audience size are also shown on this line.

The next line shows you all the relevant data you need to assess whether your campaign is meeting your goal. When you’ve selected Page Post Engagement as your ad type, as we have, Results shows the number of Post Engagements (clicks, likes or comments) for the duration of your campaign. Cost shows the average cost you’re paying for each of these engagements. Reach shows how many unique individuals have seen your post. Frequency shows the average number of times a person within that large Reach number has seen your ad. Click Through Rate is the portion of your total audience that interacted with your post.