SEO for Startups in 10 Minutes

Video: Google Explains the Fundamentals of SEO for Startups in Just 10 Minutes

Google recently posted a video on their Webmaster blog that quickly covers SEO techniques for startups and small businesses that have websites that are less than 50 pages. Maile Ohye, Developer Programs Tech Lead at Google, discusses the following essential SEO tactics:

WWW. vs non WWW. urls and the importance of 301 redirects from whichever one you’re NOT using
Verifying ownership of your website in Google’s Webmaster Tools
Submitting a Reconsideration Request via Google’s Webmaster Tools
Website design and your audience profiles
Defining visitor conversions for every page of your site
Using relevant keywords naturally in your website’s text
Answering your consumers product related questions within your content
Creating unique copy, a unique theme, unique page title and unique meta description for every page of your website
Avoiding pitfalls like hiring a rogue seo(“if they guarantee anything, that’s bad news”), participating in link schemes or link buying, and focusing more on design than index-able text and site structure.

It’s definitely worth watching if you’re a small business owner who’s unfamiliar with SEO and you have 10 minutes to spare.

There’s always good information related to SEO best practices at Google Webmaster Tools

If you found this video interesting and you’d like to learn more about search engine optimization, be sure to check out Moz’s Beginner’s Guide to SEO. Moz.com is a software platform designed to make inbound marketing easier. There is no shortage of very, high quality content on Moz’s blog and The Beginner’s Guide is no exception. The free 10 chapter PDF discusses: