Small Business SEO Services

Maryland Search Engine Optimization Post It

We do small business marketing consulting. Our favorite marketing tool for small businesses is SEO. It is the fastest way that you can get in front of an appropriate audience. Search Engine Optimization, or SEO, is the practice of increasing the visibility of your website(or individual web pages) for search engines like Google, Bing, or Yahoo. There are a number of ways to use SEO to drive more traffic to your site. The foundation of a good SEO strategy starts with defining your audience and the words (keywords) that they might use to find your business. The ability to empathize with your target audience is crucial in this first step. Once you’ve successfully put yourself in your customers shoes, Google is there to help with researching and refining your keywords for search engine optimization. Once you’ve decided on your keywords, the process continues with either reorganizing the information on your website or creating new content to target your keywords. Whether you are reorganizing or creating something new from scratch, you want to pay attention to Page Titles, your page’s URL, the page’s meta description, the tags on the page (h1, h2, h3, etc.) and the file name and alt text of any images used on the page. Visit our blog for a more in depth look at Search Engine Optimization Tips and Tricks

Why SEO should be a major aspect of your business

Search Engine Optimization is a powerful tool because effective marketing relies heavily on defining your target audience. The more specific the targeting the better. Putting yourself immediately in front of a prospect that is searching for your product or service is about as specific as you can get. Think of Search Engine Optimization as your map to help you find and target your ideal customer. Search Engine Optimization is far more specific and measurable than print advertising, direct mail and television. SEO, along with the correct selection of keywords, is today’s free version of a classified ad in the phone book. It’s not a big surprise that the companies that make phone books are printing less and focusing their energies on search engines.

What SEO techniques should I use?

Bear with me for a moment while I get a little philosophical. Imagine for a moment that you are faced with an option that allows you to cut corners today – at a fairly steep price – for immediate but not necessarily ethical results. Would you do it? What if the unethical short cut meant eventually being caught and penalized in the future? Would you still try it? This is question facing businesses that work with so called “Black Hat” Search Engine Optimization companies. Here’s a blog post about an article by the New York Times that shows how JC Penney is paying the price for partnering with the wrong search engine optimization company in late 2010. JC Penney and Search Engine Optimization.

Search Engine Optimization Packages

[one_third][titled_box title="Beginner SEO Package"]
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$1000

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  • On-Page SEO for up to 10 Pages
  • Target Specific Keyword Research
  • Basic SEO/SEM Audit
  • Ranking reports
  • Internal Linking
  • On going Monthy SEO (optional) $600/mo

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[titled_box title="Standard SEO Package"]
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$1800

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  • On-Page SEO for up to 20 Pages
  • Target Specific Keyword Research
  • In-depth SEO/SEM Audit
  • Ranking reports
  • Internal Linking
  • Content Placement
  • Directory Submission
  • On going Monthy SEO (optional) $1000/mo

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[div style="text-align:center"][button link="http://powersbusiness.com/getting-started-with-seo-and-sem/" size="large" align="center"]Get Started[/button][/div]
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[titled_box title="Advanced SEO Package" align="center"]
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$2500[span style="font-size:14px"]

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  • On-Page SEO for up to 30 Pages
  • Target Specific Keyword Research
  • Comprehensive SEO/SEM Audit
  • Ranking reports
  • Micro Site Included
  • Internal Linking
  • Content Placement
  • Directory Submission
  • Article Marketing
  • On going Monthy SEO (optional) $1500/mo

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[div style="text-align:center"][button link="http://powersbusiness.com/getting-started-with-seo-and-sem/" size="large" align="center"]Get Started[/button][/div][/titled_box][/one_third_last]
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