DMD #2: Marriott’s Killer Content Marketing, Google Goal Setting and What’s Working on Facebook Right Now

CONTENT MARKETING

Content Case Story: Inside Marriott’s Ambitious New Travel Mag

[via Contently.com] Marriott’s betting BIG on content marketing. Here’s what their 65-person global content studio is working on.

SOCIAL MEDIA

How to Create an Instagram Strategy for Your Business

[via MaximizeSocialBusiness.com] A solid Instagram strategy primer for creating value for followers on using branded content.

Priority List: 13 Audiences to Target Using Facebook Ads

[via JonLoomer.com] Targeting the right audience with Facebook ads is crucial. Jon Loomer explains where you should start.

‘What Should I Post On Facebook?’ 12 Facebook Tactics Working Right Now

[via BufferApp.com] Spoiler: Video is #1.

61% of Consumers Prefer Companies with Custom Online Content

[via Mashable.com] Creating original content is a MUST for small business marketing.

The Little Book of Talent: 52 Tips for Improving Your Skills

[on Amazon.com] The Little Book of Talent is a manual for building a faster brain and a better you. It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business.

GET YOUR LEARN ON

[VIDEO] Startup Lab Workshop: How Google Sets Goals: OKRs

[via YouTube.com] An 81 minute video that explains how Google handles organizational goal setting using OKRs(objectives and key results). This one is a must watch for managers, business owners and CEO’s.