What Our Customers Say
“These guys really know their stuff. Our new customer acquisition is up 600% for the past 3 years.
Our business has increased even in the worst market our industry has seen in a generation.”
– Alan Tetervin
A Dental Practice’s Most Valuable Asset: Your Website
Your website is the cornerstone of your practice’s marketing efforts. And digital marketing changes rapidly. If you’re like most dentists, you don’t have the time or the expertise to manage all of the important aspects of marketing. You need a partner that understands marketing – and your dental practice – and stays up-to-date with the rapidly changing digital marketing landscape.
Dental Website Marketing & Development
Dental website marketing isn’t rocket science. But it is constantly changing. And there are no shortage of vendors duping dentists just like you with gimmicks and questionable tactics. Doing the wrong things can land you in hot water with Google. Do the right things can keep a steady stream of new customers coming into your practice. If you’d like some free advice about your dental practice’s website, we’re currently offering a free one hour consultation to discuss your situation. Use the form below to submit a request.
Social Media Marketing
Succeeding at social media isn’t as easy as vendors would have you believe. Each platform – Facebook, Twitter, Pinterest, Google +, Instagram – has its own benefits, rules and native language. Picking the right platform to reach your audience can be a challenge. And simply posting the exact same message to each of platforms doesn’t work. But a lot of vendors that sell dentists social media marketing take exactly that approach. “We’ll post from your Facebook account twice a week for one low fee…” is about as ineffective as you can get. You need to speak in that platform’s language. You need to post content that’s interesting to your followers. You need to differentiate. One size does not fit all.
Content Marketing
The strength of your website is determined by the quality and usefulness of your content. Content marketing is the practice of creating interesting content that is relevant to the audience that you’re targeting. It’s not self-promoting. It’s not discount offers. It’s far closer to traditional publishing – think magazine or newspaper articles – but delivered using digital media. It can take many forms. Video, infographics, how-to articles, white papers, or free downloads are just a few of the ways that content marketing drives visitors to your website or engages your followers on social media.
Search Engine Optimization
Getting found by consumers that are searching for a dentist, or your office, is crucial. There are very specific things you can do to send the right signals to Google and the rest of the search engines. Those efforts should not include black hat search engine optimization. “Black hat” seo involves deceptive practices that offer a short term boost in keyword rankings and traffic. But they come with a significant cost. Hire the wrong seo vendor that’s promising first page rankings in Google and your website could end up getting penalized by Google. Having worked with clients whose websites were penalized after working with a black hat seo agency…take my word for it. You want to avoid a penalty from Google at all costs. Check out our Local SEO Services for more information.
Pay-Per-Click Advertising
Sometimes your local market is saturated with competition and ranking well in organic search results becomes difficult. In these situations, it can make sense to supplement your dental website’s marketing efforts with PPC advertising. If you’re unfamiliar with ppc advertising or with optimizing for conversions, PPC advertising can become very expensive very quickly. Coordinating your efforts to complement your search engine optimization will save you time and energy AND get you better results.
Feeling Overwhelmed Yet?
If you are…good. If I tried to jump into performing oral surgery, I would be equally over-whelmed. Before you sign up for some $39 per month website or some spammy, link-building service that will get your site banned with Google, let’s have a conversation. I’ve worked in a number of different industries and spent time as the director of marketing for a $40+ million dollar per year jewelry distributor. I’ve used just about every type of marketing software and tool that you can imagine. Including services specific to the dental industry. Use the form to contact me and we’ll schedule a free consultation to talk about what you can do to drive new customers into your practice.
